STRENGTHENING THE MARKETING ASPECTS, PETROKIMIA GRESIK WON 4 AWARDS

PRESS CONFERENCE

STRENGTHENING THE MARKETING ASPECTS, PETROKIMIA GRESIK WON 4 AWARDS

Event : BUMN Marketeers Award 2019

Location : Gresik

Day/Date : Wednesday, April 24th, 2019

PT Petrokimia Gresik (PG), a subsidiary of PT Pupuk Indonesia (Persero), won 4 awards in the 2019 BUMN Marketeers Award category of BUMN subsidiary in Jakarta, Wednesday (24/4). This prestigious marketing award was organized by BUMN Public Relations Forum (FH BUMN) in collaboration with MarkPlus, Inc.

The award was handed over by Asmawi Syam, Special Staff of BUMN Ministry and was received by PG Marketing Director Meinu Sadariyo. This activity was one of event series in Jakarta Marketing Week (JMW) in 2019.

The four awards were The Most Promosing Company In Marketing 3.0, The Most Promising Company In Entrepreneurial SOEs, The Most Promising Company In Tactical Marketing and Then the Most Promising Company In Strategic Marketing.

"This award is an appreciation form by those who pay attention to the hardwork of Petrokimia Gresik, especially in marketing. We formulate strategies and programmes aiming to win the market amid the agricultural industry competition that is getting tougher”, Meinu said.

Meinu further explained that the strategy carried out in marketing field was by keeping and increasing the market loyalty and massive expansion both in domestic and international market, starting from fertilizer products to non-fertilizer products. The goal was being the dominant player in agricultural sector and able to be a solution for agroindustry sector.

While the programmes to achieve these targets included revitalizing marketing energy, strengthening marketing intelligence, revitalizing distributors and kiosks, improving distribution systems and logistics, strengthening brand image, product diversification, production capacity optimization, and so on.

The programmes were supported by several tactics such as product testing through demonstration plots, socialization events or farmer gatherings, fostering young farmers, intensifying the marketing campaign online and offline, creating digital applications to facilitate consumers and product distribution, domestic market penetration (especially plantation and retail) and products export to foreign countries (fertilizer and non-fertilizer).

"All the strategies, programmes, and technical practices we have done are business transformation efforts which is currently being intensified by the company. This transformation program is a form of company adjustment to various changes in business models that occur within in recent years", Meinu added.

This effort, Meinu continued, was carried out considering the increasingly competitive agricultural industry in Indonesia, especially the entry of various foreign products at fairly competitive prices. Therefore, various programmes delivered by PG Marketing Directorate were to meet and understand consumers demands in a quick and precise manner. Since the company is currently the most complete fertilizer manufacturer in Indonesia, from single fertilixer to compound fertilizer, such as NPK with dozens of formulations for various agricultural and plantation commodities.

"In addition, an increasingly competitive industry demands us to not only sell products, but also be able to offer solutions to the consumers through our products we have. Where currently, we are not only focusing on fertilizer, but also having complete products series, starting from superior seeds, soil enhancers, decomposers, probiotics, up to pest controlling", Meinu concluded.

PT Petrokimia Gresik

Yusuf Wibisono

Corporate Secretary

For further information contact:

Corporate Secretary: Yusuf Wibisono

Office: (031) 398181, Ext. 2218

Mobile: 0811 378 571

Email:

wibisono@petrokimia-gresik.com

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